Achieving Longevity: How Great Firms Prosper Through by Jim Dewald, W. Brett Wilson

By Jim Dewald, W. Brett Wilson

Starting a enterprise is difficult, yet holding a longtime corporation going should be both difficult. in the end, each company might want to adapt to altering industry stipulations, applied sciences, and aggressive environments. Achieving Longevity explains tips on how to deal with these adjustments via entrepreneurial thinking.

As Jim Dewald indicates, the main profitable businesses thrive by way of constructing decision-making procedures that always interact new possibilities, permitting the enterprise to speedy adapt to disruptive applied sciences and company versions. they permit for tinkering and experimentation and try to either take advantage of their aggressive virtue at the present time and discover new principles that may provide them an aspect tomorrow.

Achieving Longevity offers a framework for introducing the instruments and tradition essential to foster entrepreneurial considering, in addition to recommendation on tips to triumph over universal stumbling blocks to company entrepreneurship. Drawing on Dr. Dewald’s personal event as an entrepreneur, a profitable company government, and a professor of process, the e-book deals quite a few examples of ways to mix the strengths of a longtime enterprise with the cutting edge, open air the field taking into consideration a start-up venture.

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Extra info for Achieving Longevity: How Great Firms Prosper Through Entrepreneurial Thinking (Rotman-UTP Publishing)

Example text

Introduction 15 of entrepreneurial thinking, which includes an analysis of thinking models (chapter 5); and a motivational model for entrepreneurial thinking (chapter 6). Finally, chapter 7 provides a framework for the entrepreneurial organization. Returning to observed examples from the past, part 3 – more specifically, chapter 8 – pulls together the theoretical frameworks of dual decision-making processes, entrepreneurial thinking, and strategic entrepreneurship to develop a construct that confirms how great firms achieve longevity.

Little differentiation and competition by price; driven by volume, standardization, and efficiency. 2 The twentieth century can largely be described as a period of rapid innovation and democratization of three GPTs – the lightbulb/electricity, the telephone, and the internal combustion engine – followed by a long and extensive period of exploitation of these and related GPT innovations. 3 Management science was created, established, democratized, and exploited over the period of extended exploitation of the lightbulb, the telephone, and the internal combustion engine GPTs.

The real-life exemplar of Bradley Cooper’s character Eddie Morra in the 2011 movie Limitless. CEOs are seduced by dreamy visions of their feet kicked up on the desk, watching the profits flow in, while they read cover articles about themselves in Fortune, Business Week, Forbes, and CEO magazine. ” For the past half-century, scholars and consultants have searched for that magic bullet. I am sorry to be the bearer of bad news, but the dream is just that – a dream. Still, the idea is enticing, driven as it is by the dominant theory for sustained competitive advantage, which is strategic positioning.

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